We analyze how the media and the ever-evolving communication channels influence your customers to help form the crux of our recommendations. Our teams of media planners therefore create a step-by-step model to execute the brand’s requirements.
Media Solutions
Media Process
- Maintenance of quality standards in the process of media planning and buying.
- Specialized tools to ensure maximum effectiveness for your campaign.
- Comprehensive research on the present media trends of competitors in your business
- Client specific media solutions within their budget
- Providing logical and scientific media buying recommendations based on Cost per Rating Point (CPRP) in television and Cost per Thousand (CPT) in print.
- Providing media strategies and recommendations through our scientific software with reasoning
- Proactive and interactive team that works with a positive attitude and provides expeditious response
- Creating a catalyst for brands to assist them in achieving their desired status in the minds of their target audience
Media Planning
Strategic Planning
We believe that the best people to know about the brand are the clients themselves. We
therefore help create a detailed client brief on the history, marketing prioritization
based on CDI (Category Development Index), BDI (Brand Development Index), MDI (Market
Development Index), marketing objectives, target audience, product features and
benefits, direct and indirect competition, pricing strategy, product packaging, stage of
product life cycle, strengths and weaknesses and seasonality. Based on the brief we
prepare the media objective and the media strategy for them.
We begin by taking the ‘Big Idea’ from the creative team, customize it at a 360°
level &
recommend different mediums as per the brand requirement.
Target Audience Definition based on Demographics & Lifestyle Parameters
It is beneficial for the brand to study the demographic & psychographic profile of the target audience. It would help them zero all their marketing strategies to that particular group in a more efficient manner.
Competitive Analysis
An important part of the strategic analysis, monitoring the tactics of competitors helps you to create both offensive and defensive strategies of your own. A competitive analysis, therefore, provides:
- An understanding of competitive share of voice (SOV) & share of expenses (SOE)
- A history of your competition’s strategy and geographical presence
- Implementing ideas for the brand based on the competitive scenario
Media Vehicles Selection
Based on the number of people to be targeted and its frequency, the final step in our model involves arriving at the best media tools for the most cost-efficient and cost-effective solutions. Media experts of our team, along with user friendly and cutting edge software system helps us to make logical and detailed decisions in the process.
Execution & Monitoring
Execution of Media Campaign which includes scheduling strategy & monitoring of activity. Any missed spots/ missed insertions are re-scheduled within the campaign period. Post plan evaluations to understand the effectiveness of the plans executed.
Media Buying
- Senior media buyers with over 18 years experience in the field of media.
- A scientific approach towards working on media deals for all mediums including Digital in synergy with media planning.
- CPRP/CPGRP Package deals worked upon as per GRP requirement of all channels selected in the planning process likewise CPT deals worked upon reach requirement of all publications selected in the planning process.
- We believe that most effective media buying can be achieved on the basis of a strong and healthy working relationships with media associates irrespective of volume of business offered.
- “Relationships matter most” and our media buyers share over 18 years of association in the media field which gives us an edge to buy media at cost-effective and cost-efficient rates.
Digital Medium
Digital marketing
The New Age Medium enables targeted, measurable, and interactive marketing of products & services. Using digital technologies to reach and convert leads into customers, the key objective is to promote brands and increase sales through various digital marketing techniques.
One has a choice of selective exposure in terms of geography, target audience demographically & psychographically , campaign period, per day budgets. The campaign can be activated & de-activated anytime one requires.
A cost-effective medium is sure value for money & return on investments.
At ANIMS we have designed & developed digital campaigns for our various clients on generic websites & on social media.
Social Media
We analyze how the media and the ever-evolving communication channels influence your customers to help form the crux of our recommendations. Our teams of media planners therefore create a step-by-step model to execute the brand’s requirements.