Case Study 2

Knee Replacement by Arthritis Association of India

In collaboration with Johnson & Johnson

Media Challenge

Create maximum awareness of the Seminars held in various cities & ensure conversion to footfalls.

Media Stratergy

Using various media tools (softwares) we analyzed & evaluated media behavioral patterns & lifestyle parameters of senior citizens. We were also able to recommend potential markets for further expansion.


The client appreciated the findings & took into consideration our extensive research and recommendations while inviting the audience in the seminar. The campaign received good response in the markets and encouraged the client to initiate the same in more than 15 cities phase wise.